Product placement in Lady Gaga ft. Beyonce “Telephone” music video

16Mar10

Everyone is talking about Lady Gaga’s recently premiered video “Telephone”, featuring Beyonce.  It is absolutely fabulous, mind-bending, and also revealing of what the two ladies love and endorse.  This 9:32 minutes of video is saturated with blatant product placement.  So here are some products they nod to:

Lady Gaga Heartbeats In-Ear Headphones in Bright Chrome ($99.95 excluding tax and shipping)

Seen around 1:34 in the video on one of the inmates.
These high definition headphones claims to accurately replicate the sound of aprofessional recording studio, that precisely captures clear vocals, deep full bass, punchy drums, and the natural harmonics of each musical instrument.  Developed by Jimmy Lovine and Dr. Dre, these headphones are a little pricey, but definitely worth the investment, especially if you’re an avid music listener.  The Lady Gaga twist to these headphones are a plus, and are bound to turn heads and attract admirers.  Comes in Rose Red, Dark Chrome, and Bright Chrome.

Rumor 2 by Virgin Mobile (reduced price at $99.99)

Seen around 2:06 and 4:16 first in Gaga’s pants, and then being used as Gaga and dancers prance in the jail halls.
Full keyboard phone.

Chanel sunglasses

Seen around 2:17.
This pair was probably custom made.  I cannot find a source, but if any of you readers know, please contact me!

Diet Coke

Seen around 2:17 onwards.
Lady Gaga wears them as curlers in her hair!

Gorgeous studded jacket with Doom and G.I.S.M. patches

Seen from 2:51 as Gaga walks up and picks up the phone to talk to Beyonce.
Doom is a crust punk band from Birmingham, England, that thrived in the late 80’s.  G.I.S.M. (Guerilla Incendiary Sabotage Mutineer) is a Japanese cult punk band from Tokyo, Japan, that also thrived in the 80’s.

HP Envy 15 Beats Limited Edition Laptop (starting price listed at $1699)

Seen around 4:24 as Gaga is being freed from Jail.
Again, this was born with the collaboration with Jimmy Lovine, Dr. Dre, and HP.  It features audio hardware tuned by Dr. Dre himself as well as Pharrell, Timbaland, and Will.I.Am.

PlentyOfFish.com

Seen around 4:28.
A free online dating website.

SS 502

Seen from 4:45 as the Pussy Wagon.
Anybody know anything more about this car? Please comment…

Honey Buns

Seen from 4:56 as Beyonce and Gaga takes bites and Beyonce throws the rest out of her car window.

Double Breasted Drive Thru

Seen around 5:14 on a paper cup in Beyonce’s Pussy Wagon.
This drive thru does not exist, but it is a reference to FunnyOrDie.com’s “Double D’s Drive-Thru”:

Vodpod videos no longer available.

Polaroid

Seen around 5:45 as Gaga takes pictures of Beyonce in the Pussy Wagon with a classic Polaroid and at 8:32, you see a Polaroid booth as they drive away from the Diner.
Although Polaroid had been discontinued for a while, it is coming back! Furthermore, Lady Gaga has been announced to become the creative director for a specialty line of Polaroid Imaging products.

Wonder Bread Classic White

Seen from 5:35 as Gaga makes a sandwich.

Kraft Miracle Whip

Seen from 5:35 as Gaga makes a sandwich, specifically at 6:42.

That’s everything I see! I guess they needed that much to sponsor this à la Michael Jackson video.

If you see anything I’ve missed, please comment!




One Response to “Product placement in Lady Gaga ft. Beyonce “Telephone” music video”

  1. 1 Ricardo

    minute 1:56 RayBan Sunglasses


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